New Trends in Branding and Design for Franchises

How do you make your franchise not only stand out but become truly inimitable? The answer is no longer just in the logo, but in the complete experience you offer.

To tackle this challenge, the Spanish Franchise Association (AEF) and PADIMA invite you to the exclusive event “New Trends in Branding and Design for Franchises”, next Wednesday, January 28, in Madrid.

This is not just another seminar—it’s a hands-on session to learn how to turn key elements of your business into legally protected assets.

• Eva Toledo, founding partner of PADIMA and expert in Industrial Property, will show us how the design of your premises, a distinctive scent, uniforms, or even a mascot can become registered trademarks that add immense value to your network. She will also share the keys to achieving 360º protection to safeguard your business concept, deter imitators, and protect your franchisees’ investment.
• Jaime Corral will also be speaking. He is an architect from UPM and brand and experience consultant at Baud, where he leads the Spaces and Experiences area. He has developed retail and commercial architecture projects from a cross-disciplinary perspective that connects strategy, experience, design, and space implementation, working for brands such as Volkswagen, Clarel, Manolo Bakes, LALIGA, and Carrefour, with a special focus on creating coherent, replicable spatial systems aligned with the brand.

The event, inaugurated by Eduardo Abadía, will also feature a discussion panel where leading experts such as Jose Lizardi Hernandez from AFFLELOU Group and SANTAGLORIA Coffee & Bakery (pending confirmation) will share insights and experiences on innovation, design, and trends in the sector.

Finally, the session will conclude with a coffee networking opportunity designed to foster collaboration and growth. It’s the perfect moment to expand your network and discover new perspectives.
Seats are limited. Secure your spot by clicking here: Nuevas tendencias de Marcas y Diseño en la franquicia: Rellenar formulario