Personality, Image and Corporate Reputation Rights

Personality, Image and Corporate Reputation Rights: Protecting Your Most Valuable Asset

We understand how important personality, image and corporate reputation rights are in today’s world. As experts in protecting image rights and industrial and intellectual property, our team of experts offer comprehensive legal advice to protect these fundamental rights for both individuals and companies. Defend your privacy, honour, public image and brand reputation with the support of our specialised team.

Personality Rights: Protecting Your Innermost Space

What are Personality Rights?

Personality Rights are a set of fundamental rights inherent to every individual, which protect essential aspects of their dignity, moral integrity and free development of their personality. At PADIMA, we offer expert guidance on the scope and legal protection of these rights, ensuring full respect for your privacy, honour and image.

Main Personality Rights Protected:

The following are some of the main personality rights protected by law:

• Right to honour: protection against unjustified attacks on personal reputation.
• Right to personal and family privacy: protection of the private sphere of the individual and their family.
• Right to one’s own image: right to control the capture, reproduction and dissemination of one’s own image.
• Right to a name: right to be identified by one’s own name and to oppose its misuse.
• Right to moral integrity: protection against actions that undermine personal dignity.

Right to one’s own image: Control your public image

What does the right to one’s own image involve?

The right to one’s own image guarantees every individual the ability to decide who may capture, reproduce or disseminate their image and under what conditions. This fundamental right is particularly relevant today, given the widespread sharing of photographs and videos on the internet and social media. At Padima, we provide expert legal advice to protect your image rights and take action against unlawful use or infringement.

Acting against infringements of the right to one’s own image:

Faced with an unlawful infringement of the right to one’s own image, several legal actions can be taken, such as:

• Cessation proceedings: to stop the infringement (e.g. removal of a photo or video).
• Damages proceedings: to claim financial compensation for the damages suffered.
• Adoption of precautionary measures: to prevent the infringement from continuing or worsening.
• Criminal proceedings: in the most serious cases, infringement of the right to one’s own image may constitute a criminal offence.

Corporate Reputation: Protect Your Company’s Intangible Assets

Why is Corporate Reputation Important?

Corporate reputation is the perception that stakeholders (customers, employees, investors, society in general) have of a company. A positive reputation is a valuable intangible asset that enhances consumer confidence, attracts talent and investment, and drives overall business success. At PADIMA we help you manage and protect your company’s corporate reputation by preventing reputational crises and responding to online and offline attacks.

Strategies for Protecting and Managing Corporate Reputation:

To protect and manage corporate reputation, a series of strategies must be implemented, including:

• Online and offline monitoring: monitoring the company’s image in the media, social networks, forums, etc.
• Communication management: transparent, proactive communication consistent with the company’s values.
• Response to reputational crises: action plan to manage and minimise the impact of reputational crises. Implementation of preventive protocols.
• Legal protection of the trade mark and other IP assets: registration of trade marks, domain names, etc. to prevent misuse and confusion.
• Promotion of Corporate Social Responsibility (CSR): commitment to ethical and sustainable practices that improve the company’s image.

How can PADIMA help you with personality, image and reputation rights?

1. Advice on the protection of personality rights: information on your rights and assistance in taking legal action in the event of infringement.
2. Legal defence of the right to one’s own image: representation in legal proceedings to protect your image against unauthorised use.
3. Corporate reputation audit: analysis of the perception of your company and proposals for strategies to improve and protect your reputation.
4. Reputational Crisis Management and Implementation of Protocols for Reputational Crisis Prevention: advice and support in managing online and offline crisis to minimise reputational damage.
5. Advice on Regulatory Compliance in Data Protection and Privacy: ensuring that your company complies with current regulations on personal data protection and privacy.
6. Training in Personality , Image and Reputation Rights for your Team: training your staff to understand these rights and avoid risky practices.

Do you need to protect your Personality, Image or Corporate Reputation Rights? Contact our team today and receive expert advice on how to defend your most valuable asset.