Founder member of PADIMA – Specialized Firm on strategy, protection and defence of the innovation and creativity -, she combines her professional activity with teaching as professor of Marketing at the University of Alicante and several national and international business schools, congresses and business organisations.
In the professional field, Eva manages and coordinates the global strategy and protection matters in Intellectual Property. She is in charge of intangible assets analyses, as well as economic valuation of trademarks, auditing portfolios and drafting protection and communication proposals in terms of Intellectual Property. She supervises the International Area and handles foreign trademarks and their prosecution.
In the field of research, her latest research collaborations have been in the study “The Triangle of Business Success: Innovation, Trademark and Exportations” (2016) and in the study “The Impact of Trademarks in the Spanish Economy and Society” (2012), commissioned by ANDEMA and the OEPM to the University of Alicante.
Eva is president of the El Círculo-Directivos of Alicante and an active member, individually or in the company’s name, in various national and international professional and business associations, such as MARQUES, INTA (International Trademark Association), Spanish Marketing Association (AEMARK), Association of Advertising Communication Companies of the Valencian Region (AECPcv), Association of Directors of Communication (Dircom) and the University Enterprise Foundation (FUNDEUN).
